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Writer's pictureSue Brown

The Coach as a Cheerleader




Excellent and effective coaching goes beyond providing technical expertise. A vital but sometimes under-recognised, element is the coach's role as a motivator and cheerleader.


The Emotional Background of Change

Transformations rarely, if ever, go in a straight line! Setbacks and self-doubt are inevitable. A coach who is used to the emotional consequences of change, gives unswerving encouragement that bolsters a client's intrinsic motivation. This belief in the client's potential is a great counter-balance to negative self-talk, reminding them of the "why" behind their goals and the progress already achieved.


Celebrating Milestones, Large and Small

Acknowledging milestones, big or small, is crucial. A coach celebrates each conquered challenge, whatever that may look like. This positive highlighting of success strengthens a client's resolve and brings a sense of accomplishment, moving them forward – the right direction!


The Science of Positive Reinforcement

The coach-as-cheerleader approach isn't simply about creating a positive atmosphere, as optimism also helps to develop resilience. A coach's enthusiastic encouragement triggers the release of dopamine, which is associated with pleasure and motivation. This biological feedback loop builds a client's desire to continue striving towards goals.


Beyond the Finish Line: Building Trust and Support

The cheerleader approach also creates a sense of trust and a compassionate environment. Clients feel able to share challenges and setbacks, knowing they'll receive support and guidance and definitely not judgement. This allows for changes to plans and builds a deeper commitment to the transformation process.


Navigating Setbacks: Resilience Through Belief

Change isn’t without its slip-ups. A supportive coach anticipates obstacles and doesn't criticise clients. They offer a hand up, reminding clients of their vision and the strength they have that will get them back on track. This unwavering belief helps develop a sense of self-belief, so the client can see any setback as temporary rather than insurmountable.

To wrap up, I would say a coach's role as a cheerleader is an essential part of fostering motivation and long-term success in their client. Providing consistent encouragement, celebrating milestones, and fostering a supportive environment, empowers clients to manage the emotional intricacies of change and ultimately achieve their goals.



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